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How To Use Instagram To Make Money

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There’s no hiding it; Instagram is one of my favorite social media channels. Not only is it a great way to share your life with friends and family and promote your business, but it’s also an awesome way to make a lot of money.

Best of all, you don’t need a big following, and there are several ways to earn an income. This article discusses how to make money on Instagram using seven of my favorite strategies:

  1. Get paid for sponsored posts.
  2. Promote affiliate links.
  3. Start an Instagram shop.
  4. Make money from your content.
  5. Become an Instagram coach.
  6. Advertise your brand.
  7. Teaching your audience.

Ready? Let’s get to it.

Why Should You Learn How To Make Money On Instagram?

Instagram remains one of the most popular social media apps, and despite rivals like TikTok, it’s standing strong.

If the sustained growth of Instagram wasn’t enough to convince you that it’s a great platform to make money on, maybe the comments of Mark Zuckerberg can convince you. At the company’s first Creator Week in June 2021, he said of Instagram: “Our goal is to be the best platform for creators like you to make a living,”

For many Instagram influencers, that’s exactly what’s happening.

Instagram accounts with over one million followers can make at least $1000 per post, according to influence.co

There’s more good news for potential influencers. You don’t need to be a mega-celebrity to make money on Instagram. Plenty of micro-influencers with followers in the thousands make a decent income through the seven strategies I detail in this article.


How To Make Money on Instagram: Seven Methods

Okay, so now you know why I think Instagram is a great platform to make money on, and with its vast audience, you might be asking yourself, can you make money on Instagram?

Below I detail seven methods explaining how to monetize your Instagram account and get some money rolling in.

1.Become an Influencer and Earn From Advertising Products

Who hasn’t heard of Instagram influencers? Using influencers is perhaps one of the easiest ways to position yourself well and start making money from the social media giant.

Again, it isn’t viable for people with a few hundred followers. As I stressed earlier, you need a minimum following of about 3,000 followers and a high engagement rate.

Sure, you can follow a planned marketing strategy, but Instagram followers love it when you’re true to your authentic self. As you share pictures and build your influence organically, relevant brands are likely to come knocking, rather than the other way round.

Once you satisfy these criteria, here’s a simplistic version of how to make money on Instagram;

  • You create a sponsored Instagram post, say a photo or video
  • You include a branded hashtag, mention, or link to promote a brand
  • You share it with your audience
  • The brands pays you

Just one warning going into this, though: don’t pursue sponsored posts simply to make money without believing in the brand you’re promoting.

Furthermore, too many sponsored posts can deter your audience and lead to a loss of trust in your brand. For example, if you’ve built a following based on visiting fast-food restaurants and writing greasy food reviews and suddenly partnering with a weight-loss brand is a major conflict.


2.Promote Affiliate Offers

Affiliate marketing is similar to sponsored posts. The difference is that you only get paid if people buy the product or service you’re promoting, rather than receive payment for your post. Instead, you earn a commission if people purchase the product or service you’re promoting.

There are positives and negatives to both approaches, and your success often depends on your audience.

While sponsored posts deliver you a guaranteed income, you could make a lot more by promoting the right affiliate offer; Weigh up the pros and cons of both methods before deciding which works for you, or just experiment over time.

However, if you opt for Instagram affiliate marketing, don’t go thinking it’s easy.

3.Start an Instagram Shop

An Instagram Shop lets you integrate your e-commerce store with your Instagram profile. This is the only way you can promote your products directly to Instagram followers through your posts, Stories, the Explore tab, and the Shop tab on your profile.

Once, there were large amounts of friction for e-commerce store owners wanting to sell through Instagram, but not anymore. Instagram Shopping completely removes friction, letting customers easily check out products in the app and then head to your store at the click of a button.

Here’s an example.

Let’s say you’re a clothing store and you want to promote an outfit. Simply upload a picture of your model wearing your outfit, and Instagram lets you tag up to five products per post (you can tag up to 20 products per carousel.) You can also promote products in stories and videos.

I would like to show you one specific Instagram page that’s completely killing it

It’s called Doug the Pug. As the name implies, it’s all about the life of one of the Internet’s coolest and cuddliest pugs, Doug.

This is a brilliant example of how to make money from Instagram by building a brand from scratch. Doug the Pug is a template you could use to launch your own brand and sell from your online store.

Although you need to dedicate a significant amount of time with this method, it can pay dividends once you establish a large and loyal audience, and it gives you multiple ways to monetize your brand later on.

4.Make Money From Your Content

Just like YouTube, you can monetize your content directly on Instagram. Try one of the three below options.

Instagram Videos

Still wondering how to make money on Instagram? Videos could be your answer.

In recent years, Instagram has made steps toward simplifying its videos. For users, that means an end to IGTV ads and a move to Instagram videos.

Instagram videos merge feed videos and IGTV. Business profile users can access them via a tab on their account profiles, and you can upload videos in the usual way.

This feature offers many benefits, including:

  • Trimming
  • Filtering
  • People and location tracking

The changes also mean video previews are 60 seconds long unless the video qualifies for ads, then the 15-second preview limit remains. Eligible creators can then make money on Instagram through Instagram In-stream ads, which replace IGTV ads.

There are a ton of ideas for creating Instagram videos. Here are a couple of ideas

i). Use videos on Instagram for marketing purposes to showcase your products or services. For instance, you could give a quick tour of your office or warehouse, demonstrate a product, or feature a customer testimonial.

ii). Another way to make money with Instagram videos is by creating content for other brands. If you’re a talented videographer or creator, why not consider creating engaging and original content for their social media platforms, including Instagram.


5.Become an Instagram Coachor Consultant

If you’re killing it on Instagram and have a massive, engaged following, why not make money by teaching others to do the same?

People want to know how to make money on Instagram—it’s why I’m writing this article, after all. If you know how to do it, and have done so yourself, you can make a lot of money.

Take a look at Foundr as an example

Right now, Foundr has a massive audience of 3.6 million on Instagram. Naturally, since it’s their strong suit, Foundr creator Nathan Chan now sells his Instagram marketing expertise in an online course called Instagram Domination for a whopping price of $1,997.

It doesn’t matter if you are a travel blogger, a food blogger, or a marketing consultant — becoming a coach can be highly profitable if you are active in your niche.

6.Indirectly Make Money by Advertising Your Brand

You don’t need a business that’s directly tied to Instagram to generate sales.

Thousands of canny entrepreneurs leverage their Instagram following to make money through a separate business. It really doesn’t matter what kind of business you operate; Instagram is an amazing way to get the word out and generate traffic and sales for your brand.

Instagram is particularly powerful if you have a physical product that you can show people using, or if you’re a service-based business like a travel agent, that can work incredibly well.

The more followers you have, the more people will see your posts and consider using your business in the future.

That said, how do you expand the reach of your Instagram account?

One way is to use hashtags related to your niche or industry. This helps connect with other users interested in the same topics. You can also use geotags to target followers in specific areas.

Lastly, make sure you upload high-quality images and videos. It makes your account stand out and encourages people to follow you.

7.Teach Your Audience and Get Paid

Promoting other people’s products via affiliate links or selling physical products through an online store are both fantastic options to make money on Instagram. However, what if I revealed there’s a way to earn more money than affiliate marketing without having to handle physical inventory?

Well, there is, and it’s called selling info products.

Info products aren’t popular with everyone, but you don’t need to sell dating advice, weird diets, or low-quality products to make money on Instagram

If your Instagram account teaches your audience how to do something—whether that’s learning a foreign language, practicing yoga, or woodworking—you can create a premium info product that you can sell for upwards


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