6 Best Ways to Enhance Customer Experience on Mobile Apps
Gone are the days when you had to drive to a shopping mall near you to buy things. Do you remember those lines for billing in malls where you have to wait for your turn to pay your bills? Even if you want to go to a theatre, you need to drive to the cinema to book tickets. Getting food delivery was also not an option a few years ago.
However, the scenario has changed completely, thankfully. Today, you have a small device in your hand with amazing, highly-functional mobile apps that can address your pain points easily and comfortably.
You can pay bills online, recharge your data plan, video-call your friends, post your life’s activities, play games, and order food without moving an inch from your couch. You should thank mobile app development services for that.
- Do you know that in 2021 alone, 3.8 trillion hours (data.ai) were spent using mobile apps?
- Do you know that almost 90% of mobile internet time (emarketer) is spent on mobile apps?
- Do you know that there are more than 3 million (statista) and 4.75 million (statista) apps available in the Google Play Store and the Apple app store, respectively?
Whether you believe it or not, mobile apps are the future. The best way to boost your business is to bring it to mobile devices. Companies and enterprises now understand the importance of mobile apps and are moving to apps for all good reasons.
However, just developing a mobile app is not enough; you need to ensure that the app offers a highly superior and enchanting experience to users.
An ideal mobile app must not have functional, technical, or navigational issues. It should be attractive and user-friendly. Also, it should address the problems users have most practically and effectively.
Why is user experience crucial for mobile apps?
Suppose you have hired a mobile app development service provider to develop a mobile app. You have tested the app and deployed it on the Google Play Store.
Now, users have many options to choose from when it comes to downloading an app for specific functionalities. For example, if your app offers online bill payments, many other apps offer similar services.
Why would an individual download your app? Even if your app store optimization efforts have worked and a user downloads your app, you need to ensure that he uses the app and is satisfied with the features and functionalities.
That is where user experience comes into the picture. If a user finds your app clean, uncluttered, responsive, highly functional UI (User Interface), and attractive, he will not uninstall the app and take desired actions.
On the other hand, if an app does not fulfill users’ expectations, they will uninstall it and switch to other apps offering similar services. You have something to lose there.
It is the reason why you should leave no stones unturned to ensure that the app offers the best customer experience to users. Customer experience is the key to success, and if you fail to provide it, your app will not serve the core business purposes.
This blog discusses some of the highly vital tricks to enhance the customer experience for mobile apps. You can ask your mobile app development team to work on these tricks to reduce more uninstalls.
Ensure that the app design supports all platforms
Different mobile operating systems have different standards and specifications. If you want to offer a highly seamless user experience to your customers, ensure that the app functions well on all OS platforms.
If your app does not sync well with the OS system, it will malfunction, and users will abandon the app. Work on it and ensure no such things happen.
Ask customers what they want
Allow customers to participate in the mobile app development process. If you have loyal customers, ask them across different social media channels or emails about what they expect from an app.
Also, you can source information through customer surveys, market research, feedback and reviews, and other sources. Making a customer-centric app with real-time data gathered from customers will solve many issues.
You should work on this aspect before the actual development starts.
Use Technology to Offer Breakthrough User Experiences
Thankfully, many cutting-edge technologies are available to offer highly personalized, tailor-made, and unique customer experiences.
Artificial Intelligence and Machine Learning are two technologies that have carved a niche for themselves by offering such tailor-made experiences.
You can incorporate these technologies to offer valuable features such as chatbots, natural language processing, automatic product recommendations, etc.
Provide a Personalized Experience
Have you noticed that every email you get from banks, telecom companies, local vendors, and other promotional emails has your name written at the starting of the conversation?
To make the experience more personal and valuable. Today, customers are not just looking for products or services; they want happy shopping stories.
When you personalize their experiences, you will be able to develop such stories for them that they would love to cherish. Undoubtedly, they will be loyal to you.
Carefully Measure Customer Journey
If you carefully map and evaluate a customer’s journey, you will encounter many insightful findings. They might include the customer’s needs, perceptions, and operations during the journey.
When you cross-examine the journey findings with core data metrics, you will learn about issues and opportunities you can work upon to enhance customer experience.
Work on Your Customer Support Area
It is one area where brands fail to look at when getting more uninstalls.
You cannot win customers’ loyalties if you don’t offer highly responsive, quick, and personalized customer service.
People don’t just buy your product because they want it. They buy because they are assured that you will offer customer support as and when they need it.
When you offer quick, relevant service to your customers, they will be loyal to you for a long time. On the other hand, if you fail to do so, they will abandon your brand and find comfort elsewhere.
Improving your customer experience is the only way to reduce more uninstalls and get loyal customers for your brand.
Mobile apps can work in your favor when you know what your customers are looking for in an app. You can unlock the app’s potential by working on the tricks discussed in this post. Apart from the technical mobile app development process, you can ask the developers to work on these points.
No matter how functional, responsive, and better your app is, customers will keep complaining about it. Take their feedback and reviews, and work on them to ensure that they feel special. Personalize their experiences and offer quick, responsive customer support, and they will feel special.